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Monday, January 26, 2009

Barack O'Pepsi

I don't drink Pepsi, but the company's new logo bears at least some similarity to the logo of a certain U. S. presidential campaign. Behold:

Pepsi Obama

John J. Miller at the Corner writes: "So I guess the official corporate position of PepsiCo is that the Democratic takeover of Washington is a good thing. Think about that the next time you're walking down the pop aisle at the grocery store."

And just so you know we're not being paranoid, the ads using the logo promoted a certain website, referring to the new president as "the man who is about to refresh America." The site includes more stupid videos from celebrities. Enjoy.

And be refreshed!


Ah, dang it. It looks like I wasn't the first to come up with the "Barack O'Pepsi" idea. Also, it's looking more like Obama took the logo from Pepsi, rather than the other way around. However, Pepsi is certainly taking advantage of the similarity now, as the recent video, posted below the fold, indicates.

Posted by Terrence Watson on January 26, 2009 | Permalink


How is it looking as though Obama ripped off Pepsi's logo? Obama's logo CAN'T be a ripoff of the new Pepsi one, as Obama's came out in February and Pepsi's came out in the end of October (at the point when an Obama win looked pretty clear to most).

And the argument doesn't seem to hold up if one wants to say that his logo is an homage to the old Pepsi logo. The old Pepsi logo had equal fields of red and blue with a white stripe in the middle; the only real similarities between that and Obama's are in the colors and outside shape. (It looks more like a flag put into a circle to me, frankly.)

Regardless of my brand loyalties, I have to vote for Team Obama here as the originator, and Pepsi Co. as the ripoff. (And I can't believe that I just thought this much about this issue...D**N you, Terrence!)

Posted by: Heather | 2009-01-26 11:17:12 AM

I'm not suprised, Pepsico has been a socialistic loving company for a long time. Remember when they worked out a deal with Soviet Russia to exhange Pepsi for Stoli because Russia had no hard currency?

Anyhow, I never drink Pepsi product, and now I have a new reason.

Posted by: mghirsch | 2009-01-26 4:00:59 PM

Obama and Pepsi? Does thins mean he supports Quebec separatism? Is he going to show up for his state visit here and, like Charles de Gaulle, say "Vive le Québec libre!"? Or is he just going to say "Vive le Pepsi Libre!" I hear he does like a sugar-free cola. I guess we will just have to wait to see.

Posted by: Fact Check | 2009-01-26 4:42:08 PM

Could be a good thing for Coke. Once the honeymoon is over and most election promises have been broken , Pepsi could easily be associated with the fall from grace if it happens. Neutral might be wiser. Time will tell.

Posted by: peterj | 2009-01-26 10:10:38 PM

...i believe i read somewhere that back in the 70's Pepsi didn't sell in Israel due to Arab pressure.

Coke did the same, but changed its mind after protests from Jewish folk in the US.

Fitting then, with that Obama/Pepsi.

Posted by: tomax7 | 2009-01-27 2:14:25 PM

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