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Monday, August 25, 2008
The rumours of my death have been greatly exaggerated: Radio
Less than 24 hours after I declared radio a dying format, StatsCan reports that 2007 radio advertising sales growth is up:
“In 2007, private radio broadcasters' advertising revenue advanced 6.0% to $1.5 billion (current dollars), outpacing advertising market growth as a whole for the third time in five years.”
In 2006, radio advertising grew by 5.3%.
I predicted that IPods and satellite radio would begin to take a bite out of radio advertising sales growth.
I’m happy to be wrong so far.
While I still believe radio is a medium in decline, it could have a longer run if the CRTC allowed shock jocks to produce the kind of edgy content that keeps both fans and critics listening. Western Standard readers may recall a story by Pierre Lemieux about the CRTC crackdown on Quebec City radio station CHOI-FM that led to the firing of shock jock Jeff Fillion.
Fillion has taken his listeners and their advertising dollars online with his radiopirate.com station.
Howard Stern escaped the long arm of the FCC in the U.S. with his move to satellite radio.
In an era where content is king, conventional radio is being handicapped by government censors.
Posted by Matthew Johnston on August 25, 2008 in Media | Permalink
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Comments
In an era where content is king, conventional radio is being handicapped by government censors.
Posted by Matthew Johnston on August 25, 2008
Would you happen to know what terrestrial radio and TV broadcasters pay for the frequency spectrum that comes with a broadcast license? Now I do I am just wondering if you do.
Posted by: The Stig | 2008-08-25 4:09:52 PM
Please share then so we can all learn something, Stig.
Posted by: Matthew Johnston | 2008-08-25 4:13:26 PM
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