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Monday, February 04, 2008

International media coverage of the US presidential primaries

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Barack Obama capturing worldwide attention in anticipation of the Super Tuesday primaries

Montreal, February 4, 2008 - Influence Communication releases the results of a study analyzing last month’s international media coverage of the US presidential primaries. The study was conducted from January 1st to the 31st 2008 in the daily newspapers from 118 countries (excluding Canada and the US).

Topline findings:

 The US presidential primaries remained the most important news story in the world over the 4-week study period, averaging 1,52% of all news items published in newspapers;

 In relative terms, the US primaries attracted the most attention in Latin America, the least in the Middle East;

 Worldwide, candidates from the Democratic Party attracted more attention than their Republican counterparts;

 Among Democrats, Barack Obama obtained more ink in various parts of the world than did Hillary Clinton except in Europe where the former First Lady maintained a 6-point lead in percent media coverage;

 Newspapers in Israel were most likely to refer to the African-American Democrat candidate by his full name, Barack Hussein Obama;

 Coverage of Republican hopefuls was generally balanced between frontrunners McCain, Romney and Huckabee.

Complete results of this Influence Communication study are available at www.influencecommunication.ca.

- 30 -

Here are some other highlights from the study:

Highlights – Middle East

 The Arab press has favored Obama and has expressed mistrust of McCain.

 The Israeli press has noted the efforts undertaken by Republicans to attract the Jewish vote in America.

 The Israeli press has paid particular attention to the fact that Mr. Obama’s full name is Barak Hussein Obama.

 Lebanese newspapers have often referred to Obama as the « Tiger Woods » of American politics.

Posted by Matthew Johnston on February 4, 2008 | Permalink

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