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Thursday, July 26, 2007

A caveman could figure this out

AP: Producers: `Cavemen' Not Racial Metaphor

The producers are playing with words. Yes, the Geico cavemen are not specifically a "racial metaphor". But everyone knows they are a metaphor for any minority in a first world country obsessed with political correctness. The ad team that came up with this cleverly created a safe, non-existent minority group we could all laugh at as they whined about stereotyping. It's a satire about grievance culture. If the TV show moves away from this premise, then it will fall flat. (btw, I still think the first ad was the best, where the Geico guy is buying the two cavemen lunch and saying, "Seriously, we apologize. We had no idea you guys were still around." The two cavemen play it beautifully. You can watch it here.)

Posted by Kevin Steel on July 26, 2007 in Television | Permalink


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I just bought my new car and home insurance from Geico. The cavemen metaphor played no role in that decision. Instead, it was the rate - 40% less than what I paid in Alberta - that convinced me to go with them.

Posted by: Zebulon Pike | 2007-07-26 12:56:38 PM

I just bought my new car and home insurance from Geico.

Gee, I didn't know that Geico insured trailers.

Posted by: St Albion Parish News | 2007-07-26 1:20:20 PM

Aren't jokes supposed to be funny, because that was lame.

Posted by: Zebulon Pike | 2007-07-26 1:26:15 PM

Zebulon Pike wrote: because that was lame.

Better to use something like lame-o supreme-o. It might, just might, make you sound cool,kool,coolalicious,groovy, or awesome.

Posted by: St Albion Parish News | 2007-07-26 1:42:18 PM

Jesus, are you guys at it already?

Personally, I like the one where they are on the balcony at a party. Caveman three comes out and says " me and Tina are getting back together".
I often wonder what Tina looks like. Notice there are NO cavewomen in these commercials? Sexist, I'd say. Also like the one where he's in the Shrink's office. That shrink is HOT! Kind of like the one on the Sopranos.

Posted by: atric | 2007-07-26 2:33:22 PM

We must take the country from the ignorant peasant who works menial jobs destroying our environment? They make so much money and don't complain, they should make less so that they have to join a union. Why do they insist on having children and repopulating our red and white country with Christians? How are we ever going to convert the empty prairie from redneck cross-burning trailer haven to Toronto if they keep dioing that?

Posted by: o boy | 2007-07-26 3:54:14 PM

...did anyone notice the one ad where the TV guy was apologizing to the two cavemen, one was wearing a pink jacket?

Naw, not trying to be PC.

Posted by: tomax7 | 2007-07-27 7:00:11 AM

Of course the advertising (considered clever in Toronto) is racist - so what, jeez there are all kinds of people in Toronto who look just like those guys once they remove their head gear -you should see their wives and girlfriends. Cave men are part of our multicultural Toronto Liberal and Socialist Horde world, teaching them to use knives and forks has been tough thus far - we don' have no Geico offices in the Picture Province - MacLeod

Posted by: Jack Macleod | 2007-07-27 8:21:35 AM

The caveman thing is to demonstrate how Leftoids think we should live our lives once again:

"The Seeds of the Global Warming Police State"
By Robert Tracinski

Czech President Vaclav Klaus, drawing on his memories of Soviet oppression, recently declared that the global warming hysteria had replaced Communism as "the biggest threat to freedom, democracy, the market economy, and prosperity."

The environmentalists continue to do their best to prove him right.

In making the parallel to Communism, President Klaus cited the use of environmentalism as a justification for global central planning. But it is not just the vast scale of the controls proposed by environmentalists that is so revealing; it is also the detail. There is no aspect of life too trivial or intimate (as Sheryl Crow infamously reminded us) to fall outside of this new ideological regimentation.

A bit of the flavor of the coming environmentalist police state is provided by a new Australian television show titled "Carbon Cops." In a bizarre inversion of the typical American home improvement show, the experts in this show descend on the hapless homeowners to measure their "carbon footprint," the amount of fossil fuels involved in the manufacture and use of every item in their house. The "carbon cops" are shown rummaging through a family's smallest household items, searching for global warming contraband--and then scolding them for "polluting" the atmosphere with carbon dioxide. According to a report in the Sydney Morning Herald:

Each week they don their orange monogrammed shirts to cordon off the toxic home of an Australian family. They arrive with energy-auditing gadgetry, sobering statistics, and lips and eyebrows curled in withering admonishment. They rate these people, shame them, then challenge them to do better.


The envirowacko movement is the new home of Communism!

Posted by: obc | 2007-07-28 9:21:51 AM

This is what the Leftoids want - to take controol of the children from the hands of those who disagree with them and indoctrinate them. Hence, teachers unions are filled with the same thugs.

That's why they oppose home schooling and religious schools.

Posted by: obc | 2007-07-28 12:16:24 PM

I am surprised PETA did not stick their necks out and say, "what about the duck?"

Actually, when I first saw it, I thought it was the actual intent all along, to show that they who go that far to get their knicjers in a twist over everything and anything, simply look backward.

Real "sheety", like "sheet heads" in a sense, if you know what I mean?

Posted by: Lady | 2007-07-28 11:13:06 PM

How do ya' find living in the States now?

Posted by: h2o273kk9 | 2007-07-29 7:38:48 PM

Easy, h2o - he just opens the door and there it is!

Posted by: obc | 2007-07-29 7:40:20 PM


I do miss the seafood from the gulf.

Posted by: h2o273kk9 | 2007-07-29 7:41:17 PM

I miss southern hospitality. It's hard to find anything close to that in Canada - except perhaps in very small towns.

Posted by: obc | 2007-07-29 7:42:55 PM

I still think there are plenty of good, hospitible Canadians out there. Fortunately, they don't vote socialist.

Posted by: h2o273kk9 | 2007-07-29 7:44:18 PM

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