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Monday, March 05, 2007

Out with the 'New'?

There's an ad running on Vancouver radio station CKNW today reminding bus riders to save their old transit passes so they can claim a non-refundable tax credit. Nothing too unusual there, but what caught my attention was the tag line, which said the program is being brought to us by "the Government of Canada."

Hmmm. I'm wondering whether the PMO has finally dropped that silly "Canada's New Government" branding exercise, or whether someone in some ad agency didn't get the "New Government" memo.

One other thought: Besides the ubiquitous Canadian Forces recruiting ads, this is the first federal government ad that I can recall hearing in a while, which gets me wondering whether someone is firing up the spin machine in advance of a spring election.

Posted by Terry O'Neill on March 5, 2007 in Canadian Politics | Permalink


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Terry: You're groping.

Posted by: dewp | 2007-03-05 11:40:41 PM

For the record, I take Harper at his word when he says he just wants to govern as long as practical. Keeping Dion in his box, launching election funding drives and anything else that improves Conservative electoral fortunes are not so much election prep. Instead they are assurance that the opposition will not try to topple the government.

As Cicero said, "If you would have peace, prepare for war."

Posted by: pete e | 2007-03-06 9:36:17 PM

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