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Wednesday, February 01, 2006

Hot-rod Caddies

GM's Cadillac division has worked feverishly for several years now to completely remake its marque, relying on knife-edge styling, high-performance engines and rock-n-roll ad campaigns emphasing speed and thrills. The rebranding now seems to have had its desired effect.

Posted by Terry O'Neill on February 1, 2006 in Current Affairs | Permalink


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The golden era "Caddies" always were hot rods, they were just stuck in the hulking body of a decadent truck...glad to see the performance priority is back on the design board for caddie engeneers.

If they only ran on ethenol ;-)

Posted by: WLMackenzie redux | 2006-02-01 9:31:23 AM

"The rebranding now seems to have had its desired effect."

So maybe we should all be driving flatulence-powered balsa wood smiley cars?


Posted by: John | 2006-02-01 11:05:34 AM

Not to mention the excluded and impoverished young man that was shooting out the window of a white Escalade the other night in Scarberia.

Posted by: Jim Whyte | 2006-02-01 11:12:27 AM

note to ebt:
try rhymin' drinkin' with Lincoln.

Posted by: Terry O'Neill | 2006-02-01 12:29:40 PM

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