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Wednesday, August 18, 2004

If people would only look to the dip cone...Two races of flavor living side by side in harmony

I have to admit I was so distracted by the hilarity of the TV commercial, in which a woman in a blind taste test tries running off with the product—with her blindfold on—and crashes into a wall, that I completely missed the real story behind the new Dairy Queen Moolatte iced beverage.

Of course, so did the entire DQ corporation, no one apparently considering even once the implications of a cocoa-coloured beverage with a name that is a homonym for a politically incorrect term for mixed race individuals.

Today in Slate, Timothy Noah reprints a hilarious interview by a reporter at the Houston Chronicle with a DQ spokesman that only proves that the corporation's best defense at this stage is absolute naivete. Take this exchange:

Reporter: The MooLatte has three separate flavors, but if you took eight flavors and combined them, you could call it the Octoroonie.

DQ: Octoroonie?

Reporter: Yeah.

DQ: Actually—wow, that's actually a pretty good idea.

The reporter also manages to pique the DQ rep's interest with other great ideas like the High Yellow Butterscotch Sundae and Sambo's Extra Dark Triple Chocolate Blizzard.

Life at Dairy Queen is so uncomplicated. I think I'll head down there right now for a Brownie Blizzard—unless that offends anyone.

Posted by Kevin Libin on August 18, 2004 | Permalink

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Listed below are links to weblogs that reference If people would only look to the dip cone...Two races of flavor living side by side in harmony:

» MooLatte from Ghost of a flea
Dairy Queen needs a rethink when their bright sparks in marketing come up with a MooLatte without anyone noticing a problem (via The Shotgun). Q: Yeah. That's just something to consider. We were also thinking葉he MooLatte has three separate flavors,... [Read More]

Tracked on 2004-08-20 8:37:19 AM

» MooLatte from Ghost of a flea
Dairy Queen needs a rethink when their bright sparks in marketing come up with a MooLatte without anyone noticing a problem (via The Shotgun). Q: Yeah. That's just something to consider. We were also thinking葉he MooLatte has three separate flavors,... [Read More]

Tracked on 2004-08-20 8:37:19 AM

Comments

This from the Slate discusion forum on this article.

"Not to say people aren't racist, mind you, but these are terms used a hundred years ago that no ofay, history-less, corporate-cheerleader type would know any more than they'd know who John Brown or Nathan Bedford Forrest were. I mean these are people who actually read books by Lee Iacocca! They went to b-school, you can't judge them by the same standards as you would educated people."

I'm positive that the irony of that statement, on a discussion on discrimination, had TOTALLY blew past the speaker.

Posted by: Kelvin | 2004-08-18 2:13:10 PM


Speaking of Brownie Blizzards, did you notice how quickly they changed the commercial from the first version, where he's shown sticking his tongue between the beaters, to version two, where they cut to an exterior shot of the house while the screams sound in the background? I guess too many people were trying it at home -- probably the same people who put their tongues on very cold steel poles or railings while in elementary school.

Nathan Bedford Forrest? Jeez, you found one clandestine organisation where people dress in sheets and burn crosses and you can never live it down. Remember that he called for the end of racial segregation before he died.

Posted by: Charles MacDonald | 2004-08-18 2:36:24 PM


Note To Fellow Bloggers:

Dont' ever use the words "dip" and "cone" together in a sentence, unless you want McClelland to come in like a drunken moth to a bug zapper.....

Posted by: Kate | 2004-08-18 9:43:08 PM


Who ever said activist types have any common sense? Remember the flap over the giving of female names to hurricanes? Well they changed that. Two years later someone was demanding more *female* names - becuase storms imply strength.

That's the sort of mind that leaps into things like this. The moan and moan to get OTHER people to do things for them.

Posted by: Joe | 2004-08-19 5:46:07 AM


Who ever said activist types have any common sense? Remember the flap over the giving of female names to hurricanes? Well they changed that. Two years later someone was demanding more *female* names - becuase storms imply strength.

That's the sort of mind that leaps into things like this. The moan and moan to get OTHER people to do things for them.

Posted by: Joe | 2004-08-19 5:46:14 AM


Who ever said activist types have any common sense? Remember the flap over the giving of female names to hurricanes? Well they changed that. Two years later someone was demanding more *female* names - becuase storms imply strength.

That's the sort of mind that leaps into things like this. The moan and moan to get OTHER people to do things for them.

Posted by: Joe | 2004-08-19 5:46:32 AM


The Egg McMuffin product name is surely more offensive than MooLatte. Why should women of Irish descent sit quietly by while McMuffin insensitively debases their gender specific genitalia as well as their ethnic origins?

Posted by: steve manning | 2004-08-24 4:31:23 PM



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